Our Visionary Founder
Our Founder
Marcha Isabelle Chaudry, Esq. is a regulatory attorney and founder of Equity Wellness Co., a strategic advisory firm helping beauty, personal care, wellness, and other FDA-regulated consumer product companies bring innovative products to market. She advises founders, executives, and investors on U.S. FDA and FTC compliance, advertising and claims, intellectual property strategy, commercialization, and global market access, helping companies navigate the legal and business decisions that drive sustainable growth.
With more than a decade of experience at the intersection of law, science, and consumer protection, Marcha has become a trusted advisor to emerging brands, established companies, investors, and technology innovators. Her advisory work spans regulatory strategy,
commercialization, and the responsible integration of artificial intelligence into product development, claims review, documentation,
and business operations. She contributed to the advocacy that led to the Modernization of Cosmetics Regulation Act (MoCRA), has provided expert testimony before Congress and the FDA, and is regularly consulted by The Business of Fashion. Her work has also been featured by Good Morning America, Vogue Business, and HBO.
About Equity Wellness Co
Equity Wellness Co supports beauty and wellness brands with expertregulatory guidance, tailored strategies, and a proven record ofsuccess. With more than a decade of leadership in cosmetic lawand policy advocacy, the firm offers trusted insight into FDA, MoCRA,retailer, marketplace, and international requirements. By deliveringcompliance support that reflects the highest standards of qualityand safety, Equity Wellness Co helps brands enter, grow, andoperate confidently in the United States and global markets withfilings, registrations, safety documentation, global market access,and strategic regulatory counsel.
Our Mission
Our mission is to empower businesses to build trust and credibility with their customers by ensuring the highest standards of safety and regulatory compliance, driving long-term success in the marketplace.
FDA & U.S. Regulatory Compliance
Support across U.S.federal and state requirements, including
productlistings,facility registration, and ongoing compliance
advisory.
Regulatory Strategy & Infrastructure
Strategic regulatory planning, SOPs, policies, and compliance
systems designed to support scaling brands and manufacturers
over time.
Label & Claims Compliance
Regulatory review of productlabels, marketing claims, and
advertising materials to support compliant commercialization
and risk-managed growth.
Global Market Access
Compliance coordination for international markets, including EU,
UK, and Canada, with supportfor product notifications,
documentation, and regulatory readiness.
